Ownership and Funding

Ownership

BazaarBaazi is owned and operated by Aditya Sharma as a sole proprietorship registered in India. There is no parent company, no outside investor, no equity sale to date. Incorporation as a private limited company is on the roadmap; when that change is made, the new cap table will be disclosed on this page.

Funding

BazaarBaazi has not raised external capital. Operating costs (domain, hosting, AI inference, image sourcing, payments processing) are funded by the editor-in-chief from personal savings and the income of his other empire businesses. There is no debt and no convertible instrument outstanding.

Revenue streams

The publication's revenue plan includes three streams:

1. Display advertising via Google AdSense. AdSense publisher ID: ca-pub-9354794048128986. The advertiser sees the page; we do not see the advertiser. AdSense placements are limited to anchor and vignette unit types and a limited number of in-content slots, sized to keep the reading experience legible.
2. Affiliate partnershipswith regulated intermediaries (broker accounts, mutual-fund platforms, IPO subscription services) where the relationship is disclosed on the link itself with a clear "affiliate" label. We do not earn affiliate revenue from any listed company directly.
3. Paid newsletter subscriptions for long-form weekly editions. Subscriptions are processed by Razorpay (for Indian rupees) and Stripe (for non-Indian readers) at the standard payment processor fees. Subscription revenue does not influence editorial coverage; subscribers and free readers see the same daily stories.

What we will not take

• Investment from listed companies, brokers, or investment advisers we cover
• Sponsored stories, advertorial, or paid placements that are not labelled as ads
• Stock-based compensation or warrants from any subject of coverage, including in lieu of payment for related products or services
• Travel, accommodation, or hospitality from a subject company beyond standard newsroom hospitality at a public event

Editorial-revenue separation

Editorial decisions are made by the editor-in-chief alone. There is no commercial review of a story before publish. AdSense does not select stories; affiliate links are not added by the writing or editing desk. The line is enforced procedurally: the editor-in-chief does not see ad-revenue-by-page until the monthly close, and even then it is not segmented by individual story.

Transparency commitments

• This page is updated within seven days of any material change to the ownership or funding structure.
• If we accept a strategic investor in the future, the relationship will be disclosed in detail and the editor-in-chief retains a no-influence guarantee in writing.
• The annual revenue mix (advertising vs affiliate vs subscription) will be published in summary form once we are past the first full year.