BazaarBaazi · Editorial
Affiliate and Advertising Disclosure
What BazaarBaazi does and does not take money for. Where ads come from, why broker referrals are not on the table, and how we label anything that changes.
BazaarBaazi's editorial independence is its product. This page states, plainly, every commercial relationship the site has and every one it does not. If any of this changes, the change will be announced on the BazaarBaazi home page for at least 30 days before taking effect.
What BazaarBaazi does not take money for
- No affiliate links. BazaarBaazi does not run affiliate links to any broker, mutual fund platform, fintech product, course, book, or service. There is no smart-link redirector, no UTM-tagged affiliate URL, and no commission collected on referrals.
- No broker referrals. BazaarBaazi does not participate in the referral programmes of Zerodha, Upstox, Groww, ICICI Direct, HDFC Securities, Kotak Securities, Angel One, 5paisa, Dhan, or any other Indian retail broker. We hold no commercial relationship with any broker.
- No paid coverage. BazaarBaazi does not accept payment, securities, gifts, hospitality, travel, or any other inducement from a company, intermediary, fund, or PR agency in exchange for coverage or favourable framing. This is the same standard as our ethics policy.
- No paid newsletter mentions. When BazaarBaazi publishes a paid Insider newsletter, the editorial content inside it is held to the same independence rules as the public site.
What BazaarBaazi does take money for
- Google AdSense display ads. BazaarBaazi runs Google AdSense under publisher ID ca-pub-9354794048128986. AdSense is a programmatic display network: advertisers are selected by Google based on the page content and user interests, not chosen by the BazaarBaazi editor. The editor receives a revenue share from Google for impressions and clicks served on the site.
- Future Insider subscription. BazaarBaazi may launch a paid subscription tier at a stated monthly price. The payment processor will be Razorpay. Subscriber revenue funds the newsroom and does not buy editorial influence.
How sponsored content will be handled, if it ever appears
BazaarBaazi has no current sponsored content. If, at any future date, we accept paid placements, every paid item will:
- Carry the word "SPONSORED" or "AFFILIATE" in the headline.
- Repeat the disclosure in the first paragraph of the body.
- Be excluded from the Sell List and Conviction Index franchises.
- Have a
rel="sponsored"attribute on any outbound link.
We will never disguise a paid placement as a regular signed verdict or chart-anchored episode.
Editor positions
The editor, Aditya Sharma, holds no positions in any single Indian listed equity, in line with the commitment in his author bio. He may hold passive index exposure (ETFs and index mutual funds) and may hold positions in non-listed securities (such as employer ESOPs unrelated to the markets covered here). Specific position disclosures are listed on the disclosure and conflicts page.
Why this matters
Indian financial media is heavily commercialised. Most retail surfaces earn the bulk of their revenue from broker tie-ups, fund house ad spend, or undisclosed sponsored placements. BazaarBaazi will not. The editorial verdict you read here is shaped by the numbers and the reasoning, not by who is paying. That is the product.
Contact
If you spot something on BazaarBaazi that looks like a hidden commercial relationship, write to [email protected] and we will respond on the public corrections page.